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Benefits and Sales – are Intimately Linked in This Variable Annuity Market

Steven D. McDonnell

It probably no longer bears repeating, but an insurer’s variable annuity deposits nowadays are directly connected to the relative strength of its guaranteed benefits. We are in a period where this rule of thumb is very much in evidence, and product changes certain companies have in the works will alter the trajectory of their sales, and influence what other players will do over the remainder of the year...

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