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Considering Variable Product Commission and Revenue Sharing Programs

Steven D. McDonnell

We’ve long been noting how variable annuity insurers are faced with multiple opposing pressures. On the one hand, critics of the business clamor for annuities that are easier to understand and less expensive than the norm. Meanwhile, the current reality is that investors and advisors are favoring products with generous guarantees, causing insurers to duel continuously in offering the latest features, in the process driving up overall costs to the consumer...

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