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More Thoughts on Prospects for the Industry, Given the Current Environment

Steven D. McDonnell

We fully expect more product de-risking, and other changes and adjustments, to occur on the variable annuity scene over the last quarter of the year. However we also think the value proposition of the industry will hold up nicely, if for no other reason than that insurers will still be selling guaranteed death and living benefits, which will retain their popularity (however diminished they might be)...

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