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VA Insurers are Looking to Calibrate Their Sales – Using a Variety of Means

Steven D. McDonnell

Around the variable annuity industry some insurers are attempting to regulate their rate of business through focused initiatives, whether related to product, distribution, or both. Some are trying to deliberately slow their sales; others are looking to increase their market share. These efforts have met with varying degrees of success to date, and we think these conditions should make for a very interesting 2012...

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